The agency has teamed up with UNITED24 to offer #TheDonationMap campaign on the world-famous free-to-play game Fornite. The initiative enables players to turn their virtual presence into tangible impact by raising funds through a specially designed Fortnite map, meticulously depicting Kyiv's Maidan Square (Independence Square).
Philosophy
The funds raised through player connections will be used to rebuild the Prybuzka outpatient clinic in the Mykolayev oblast of Ukraine. In this way, Havas Play and UNITED24's initiative aims to meet the urgent medical needs arising from the ongoing conflict.