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Best Auto Ads of the Month
1
Volkswagen - YourWagen
A Volkswagen doesn't just get you from point A to point B, it tells a story of the owner, as shown in this spot out of adam&eveDDB.
| Title | YourWagen |
| Agency | adam&eveDDB |
| Campaign | YourWagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
| Soundtrack | Subscribers Only |
| Media Agency | PHD UK |
| Production Company | Dark Energy Films |
| Editing Company | Marshall Street Editors |
| Advertising Manager | ..d M...od Subscribers Only |
| Advertising Manager | S...h Cox......ley Subscribers Only |
| Advertising Manager | G..n Bu......rth Subscribers Only |
| Advertising Manager | L...a A...s Subscribers Only |
| Advertising Manager | ..c B....ws Subscribers Only |
| Advertising Manager | H...ah D...s Subscribers Only |
| Advertising Manager | F...a J...s Subscribers Only |
| Advertising Manager | ..b P....on Subscribers Only |
| Advertising Manager | Ma....ne B....on Subscribers Only |
| Advertising Manager | K...e Wi....ms Subscribers Only |
| Chief Creative Officer | R....rd B..m Subscribers Only |
| Executive Creative Director | ..t N...on Subscribers Only |
| Executive Creative Director | M..e Su.....and Subscribers Only |
| Creative Director | ..m V...e Subscribers Only |
| Creative Director | P..l K...t Subscribers Only |
| Senior Creative | C...e P..e Subscribers Only |
| Social Creative | M...y Jo.....ne Subscribers Only |
| Chief Strategy Officer | M...in Be....ey Subscribers Only |
| Strategy Director | J..k S...er Subscribers Only |
| Strategist | O...r B...h Subscribers Only |
| Executive Chair | T...y E...v Subscribers Only |
| Chief Client Officer | ..m .e C...r Subscribers Only |
| Business Lead | N..k W...ie Subscribers Only |
| Business Lead | P...s R...o Subscribers Only |
| Account Director | Is....la B..t Subscribers Only |
| Account Director | J..o S..w Subscribers Only |
| Account Manager | F....ie R...e Subscribers Only |
| Account Executive | B...a B...et Subscribers Only |
| Agency Producer | M..y Fos.......los Subscribers Only |
| Agency Producer | H...y P....ar Subscribers Only |
| Agency Producer | Ch.....te E....on Subscribers Only |
| Operations Director | S...rt H....rn Subscribers Only |
| Project Director | R...a N....ha Subscribers Only |
| Project Director | J..e B....am Subscribers Only |
| Project Manager | E..a R...on Subscribers Only |
| Analytics Director | L..e Wi....ms Subscribers Only |
| Senior Legal Counsel | ..m Ca....ll Subscribers Only |
| Digital Agency | T...al L...on Subscribers Only |
| Executive Creative Director | Vi....ia Bu....an Subscribers Only |
| Creative Director | R..s E....ds Subscribers Only |
| Creative Director | D..e Su....an Subscribers Only |
| Head of Design | J...s Mo....an Subscribers Only |
| Designer | M...a G...no Subscribers Only |
| Senior Motion Designer | R....el B...r Subscribers Only |
| Social Media Director | E...e Bl.....eld Subscribers Only |
| Social Media Producer | S...p O...ni Subscribers Only |
| CX | Ch.....te L...ne Subscribers Only |
| Senior Project Manager | J...ne A....ku Subscribers Only |
| Technical Lead Front End | A...n R....ey Subscribers Only |
| VP Technology | G..y J..e Subscribers Only |
| VP Strategy | M..k G...n Subscribers Only |
| Business Director | A...is Ja......ian Subscribers Only |
| Account Director | A..a Vi.....nd Subscribers Only |
| Director Marketing Science | B....ey Wi.....son Subscribers Only |
| Senior Analyst Marketing Science | ..e Th....on Subscribers Only |
| Associate Analyst Marketing Science | D...in ..u Subscribers Only |
| Chief Client Officer | T..y N...le Subscribers Only |
| Managing Partner | H..t S...l Subscribers Only |
| Client Partner | A...n Tr.....an Subscribers Only |
| Planning Partner | K...ty Mc....in Subscribers Only |
| Media Business Director | S...h H...e Subscribers Only |
| Planning Associate Director | Al.....ra Th....on Subscribers Only |
| Planning Senior Executive | A...e Le....me Subscribers Only |
| AV Director | J...s H....ns Subscribers Only |
| Biddable Manager | Ma.....ay Ho.....od Subscribers Only |
| Client Manager | A...ew B...n Subscribers Only |
| Director | F..n M....gh Subscribers Only |
| Producer | J..n S...p Subscribers Only |
| Managing Director/ Executive Producer | M..t B...n Subscribers Only |
| Production Manager | L..y Mor......cks Subscribers Only |
| Director of Photography (DOP) | L..e J...bs Subscribers Only |
| Casting Producer | C...a K....dy Subscribers Only |
| Socials Videographer | C...s T...er Subscribers Only |
| Editor | J..x G....ey Subscribers Only |
| Social Editor | S....er F...zt Subscribers Only |
| Social Editor | ..y S...n Subscribers Only |
| Social Editor | T..y Con.......hes Subscribers Only |
| Social Editor | O...er M...an Subscribers Only |
| Assistant Editor | J...ua S....on Subscribers Only |
| Editorial Producer | S... O...Mara Subscribers Only |
| Audio Post Production | S..e A...o Subscribers Only |
| Sound Engineer | P..l B....nd Subscribers Only |
| Sound Engineer | F....ie B...ne Subscribers Only |
| Sound Managing Director | J...an Ma....ll Subscribers Only |
2
Wuling - First First Responder
Due to the many narrow alleyways in Jakarta, response times from firefighters can be greatly affected; Wuling takes action to aid in this issue, and with the help of Flock Creative Network redesign their only compact electric car to become a vehicle for firefighters to access emergencies quickly.
| Title | First First Responder |
| Agency | Flock Creative Network |
| Campaign | First First Responder |
| Advertiser | Wuling |
| Brand | Wuling |
| Posted | April 2024 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
3
Lexus - Rise To It
Lexus wants to be the vehicle that drives you to great heights, as shown by this invigorating spot out of T&Pm.
| Title | Rise To It |
| Agency | T&Pm |
| Campaign | Rise To It |
| Advertiser | Toyota Motor Corporation |
| Brand | Lexus |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Cars |
| Story | A love letter to tennis. That’s what sports partnerships really are. Just a brand, standing in front of a sport and its fans saying, ‘I love you’. As fellow fans, we aim to show up authentically, not just stick our badge on it and risk obscuring the view so that was our starting point for Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour - honour the game, honour the fans. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles for what it takes to get to the top of your game. In order to succeed, you must… Rise To It. This new campaign highlights the parallels of Lexus innovation and pro tennis - to improve we must move forwards, as well as upwards. Around the world, tennis players come from diverse beginnings, learning to master every season on all kinds of courts, to rise through the ranks. Just as Lexus are constantly innovating to ensure their drive is the best it can be. It’s this thinking that gave birth to the Rise To It launch film. Created for Lexus UK, by T&Pm, directed by Lovesong’s award winning tour de force, Elliot Power, partnering with Oscar nominated cinematographer, Lucazs Zal, to frame the action. Getting ATP points takes grit, focus, talent and determination - as well as a lot of support. As our player serves the match point he looks back on where it started. From the first hint of talent as a baby with a sure grip, rising to a child with a love for the sport, rising to a teenager playing in all seasons on every court, rising to an adult alone on an ATP court serving to win. Through the rises we see his mother, Lexus, the coaches and eventually the fans that transport him to where he is now. It's all to play for. It's time to Rise To It. |
| Media Type | Television |
| Length |
4
Audi + Penguin Random House - Handbook Novels
With the help of Ogilvy Spain, Penguin Random House and Audi find an engaging and creative way to get consumers to read the Audi Owner's Manual that usually sits in the glovebox.
| Title | Handbook Novels |
| Title (original language) | Novelas de Manual |
| Agency | Ogilvy Spain |
| Campaign | Handbook Novels |
| Advertiser | Audi |
| Brand | Audi + Penguin Random House |
| Posted | April 2024 |
| Business Sector | Automotive |
| Media Type | Branded Content |
| Length | |
| Executive Creative Director | Roberto Fara |
| Executive Creative Director | Noelia Fernández |
| Account Manager | Andrea Palacios |
| Account Manager | Isa Cisneros |
| Creative Director | Fran Arguijo |
| Art Director | Nico Farina |
| Art Director | Daniel Halifa |
| Copywriting | Willy Gutierrez |
| Copywriting | Andrea Sánchez |
| UX Designer | Gabriel Pangua |
| Technology | Juan Luis Pérez |
| Technology | Paco Sirvent |
| Technology | Ismael Luque |
| Production Team | Monika Díaz |
| Production Team | Jordi Roca |
5
Michelin - On the Road and Beyond
Michelin wants viewers to know that they aren't just on the road, they're all around you in places you might not be aware of.
| Title | On the Road and Beyond |
| Agency | BETC Paris |
| Campaign | On the Road and Beyond |
| Advertiser | Michelin |
| Brand | Michelin |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Tagline | Motion for life |
| Philosophy (original language) | Si vous pensez que Michelin ne créé que des pneus, on vous conseille de jeter un œil à la nouvelle campagne mondiale de la marque. Michelin a choisi de nous embarquer « On the road and (far) beyond”, dans un voyage qui met en lumière l’esprit d’innovation de la marque. Pensée comme un mouvement continu, la campagne commence sur la route et dans le pneumatique et se poursuit vers des domaines toujours plus variés et extraordinaires. Le “code blanc”, hommage à Bibendum dont il reprend les formes et les lignes, véritable signature de la marque, nous signale sa présence tout au long du voyage : du pneu de voiture jusqu’à une gigantesque voile de navire, les roues d’un véhicule spatiale ou bien les pneus de motos électriques ! La mise en scène s’appuie sur une forme spectaculaire ; le talent du réalisateur Henry Scholfield donne vie à cet esprit singulier via un équilibre soigné entre plans très cinématographiques et la « tech touch » de la 3D. En résulte une véritable épopée qui n’en finit pas de nous surprendre et de nous emmener toujours plus loin. Michelin a voulu cette campagne dynamique mais aussi résolument tournée vers un futur optimiste, ancrée dans le réel avec pour volonté d’améliorer le quotidien. Celle-ci vient alimenter la plateforme stratégique « Motion For Life », parce que la promesse d’une meilleure vie en mouvement est plus que jamais celle de la marque, une marque sur laquelle on peut avoir confiance sur la route mais aussi bien au-delà.. Cette campagne mondiale sera révélée en Europe et en premier lieu en France le 13 mai prochain puis dans 9 pays à travers le monde notamment aux US, au Canada et au Brésil, mais aussi en Asie avec la Chine, la Thaïlande, la Malaisie et le Vietnam. |
| Media Type | Television |
| Length | |
| Market | Canada, United States, Brazil, China, Malaysia, Thailand, Vietnam |
| Advertising Manager | Jean-François Laforge |
| Advertising Manager | Laure Perramond |
| Advertising Manager | Emmanuelle Gaillochet |
| Associate Director | Guillaume Espinet |
| Account Management | Marion Gondeau |
| Account Management | Alice Takagi |
| Account Management | Guewel Essioux |
| Account Management | Julie Litos |
| President & Chief Creative Officer | Rémi Babinet |
| Executive Creative Director | Jérôme Galinha |
| Art Director | Rayhaan Khodabux |
| Art Director Assistant | Corinne Chamoun |
| Copywriter | Antoine Gauquelin |
| Music / Sound Design | GUM |
| Strategic Planner | Mattia Bellomo |
| Agency Producer | David Green |
| Production Company | Wanda Paris |
| Director | Henry Scholfield |
| Producer | Olivier Dubocage |
| Director of Production | Tom Bertrand |
| Director of Photography (DOP) | Rob Hardy |
| Post Production | The Mill Paris |
| Post-production Producer | Yannis Belmokhtar |
| VFX Supervisor | Stephane Allender |
| Production Service Company | Farm Film |
| Production Service Company | 24/7 |
| Art Director | Jérémy Treccani |
| Copywriter | Baptiste Szuwarski |
| Art Buyer | David Green |
| Print Producer | Valérie Kula |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
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